A2 Community

Non-profit mission website recognized again for "standard of excellence"

Asian Access is pleased to announce that its website has won a fourth consecutive WebAward for 2009. AsianAccess.org has been judged by the Web Marketing Association to be a winner of a non-profit standard of excellence in web site development. Asian Access provides leadership development and support to emerging pastors who multiply churches across Asia.

During the thirteenth annual WebAward competition, more than 2,000 sites from 47 countries were adjudicated in 96 industry categories. Entries were judged on design, copy writing, innovation, content, interactivity, navigation, and use of technology.

"AsianAccess.org engages North American Christians in partnering with the church in Asia to extend God's kingdom," says Jeff Johnston, vice president for communications at Asian Access, who is responsible for the website. "This standard of excellence award validates our communications efforts these past few years. As a non-profit mission agency, we have limited resources for website development. Yet we have an important story to tell, and our website is a key delivery system for us to engage more people in this exciting work."

"Ultimately, I trust this independent recognition will further highlight our excellence in leadership development across Asia. That's what Asian Access is really all about."

Even so, the communications leader is not content to just maintain. "We definitely need to look ahead and focus on improvement," Johnston continued. "We've simply outgrown our current design. Web technology has changed dramatically in the last five years, and we have plans to redesign the site to enhance the user experience and deliver the desired information to them sooner. This site was designed well before the social media craze hit. Now we leverage sites like Facebook and Twitter and YouTube to help get our message out. We need to refresh our site to incorporate this social media and to make navigation easier."

"Recognizing the best website in each industry is an important way to establish the ever changing standard of excellence in website development," said William Rice, President of the Web Marketing Association. "Each year the WebAwards receives amazing entries from around the world that show impressive creativity and functionality. As the Internet evolves, so does the state of website development and winning a WebAward is a great way to demonstrate the effectiveness of your web development efforts."

The competition was judged by a team of independent internet professionals representing a variety of relevant disciplines of web site development. Judges included members of the media, advertising executives, site designers, creative directors, corporate marketing executives, content providers and webmasters.

About Web Marketing Association

According to its own web site, the Web Marketing Association aims to help set a high standard for internet marketing and development of the best websites on the World Wide Web. WMA partners with Website Magazine, PRWeb and sixteen other leading organizations to sponsor the WebAwards. A complete list of the winning sites can be found at the WebAward web site at www.webaward.org.

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Press Contact: Jeff Johnston
Company Name: Asian Access
Email: info@asianaccess.org
Phone: 800-543-3678
Website: www.AsianAccess.org

Special Recognition